KLC Consulting

The real objective wasn't a visual refresh - it was trust signalling. The moment a referred prospect Googles Karl's name, the first impression needs to confirm rather than undermine three decades of industry reputation. Research into the UK accountancy landscape via the ICAEW directory made the strategic stakes clear: around 40,000 accountancy firms operate in the UK, and only a handful specialise in the music industry. Karl was already one of those few, but his brand made him indistinguishable from the 40,000. The insight that anchored every decision: Karl's scarcity and specialism is the brand, and every other accountancy site looks like an accountancy site. KLC should look like it belongs in the world of its clients - music - not the world of accountancy.