Brand Strategist & Creative Partner

Helping growth-stage companies find clarity through research-driven brand strategy and digital experience design.

Whether you're looking for a strategic audit, a focused project or an ongoing creative partnership, we can collaborate at any point.

What I Do

Strategic Brand Development

Visual identity and brand systems that articulate what makes you different at every touchpoint.

Brand discovery

Visual identity

Guidelines & systems

Verbal identity

Digital Experience Design

Websites and digital products designed for clarity, conversion, and growth - not just aesthetics.

UX strategy

Website development

Website design

Conversion optimisation

Select Projects

Virgin StartUp

Empowering entrepreneurs by simplifying start up loans

UX Strategy

Website Design

Edge Connect

Creating the digital presence for a fintech market entry

UX Strategy

Website Design

Elevate

Building a brand that sells growth

Brand Strategy

Website Design

Ongoing Partnership

Dama Dama

Transforming a record label into a creative hub & lifestyle brand

Brand Strategy

Website Design

Long-term Creative Direction

About me

I'm Joshua Sinclair, strategic brand & digital partner.

London-born, UK-based, working globally. 10+ years building brands and digital experiences, from world icons like Virgin to growth-stage ventures.

I tend to work with a select number of companies at a time on an ongoing basis - finding this leads to deeper understanding, faster execution, and work that builds over time.

More about how I work

Testimonials

What my clients say.

  • “Josh joined the Goldfish team to redesign the Virgin (StartUp) website from the ground up, with a strong focus on user experience and conversion optimisation to meet Virgin’s high commercial and brand standards. As the lead on UI UX design, Josh played a crucial role in developing and implementing an effective design system, wireframes, providing invaluable support to the design team. His work was consistently quick, effective, and of a high standard, with clear communication that made collaboration seamless. The team at Virgin were extremely satisfied with the final product, and the design system Josh established has provided a solid foundation for ongoing site development.”

    Joe Kenyon

    Virgin / Goldfish (Agency)

  • "Joshua has been an invaluable long-term creative consultant across multiple areas of our business for several years. Most recently, he played a pivotal role in shaping Elevate’s brand identity and website, delivering a bold, cohesive design that deeply resonated with our market and objectives. His expertise seamlessly extended to our ongoing growth strategy and marketing, significantly boosting customer engagement and strengthening our market presence. Professional, communicative, and consistently reliable even under tight deadlines, Joshua delivers exceptional results."

    Matt Markwort

    Elevate

  • "Joshua brought our vision for Cheyney’s to life with a bold, vibrant brand identity that we feel really sets us apart from traditional sustainable farming brands. His work on creative strategy, the rustic minimalist inspired marketing assets and the website have all really strengthened our positioning in the area and customer engagement. Professional, insightful, and highly collaborative, Joshua is an absolute pleasure to work with."

    Max Dudley

    Cheyney's

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